TLC's What Not To Wear host, Stacy London will be appearing at Westfield Montgomery Mall to kick off their Shopper Style Tour on Saturday, April 14th. As part of this fashion initiative, Stacy London will meet local shoppers and provide humorous tips on trends, as well as individualized "what to wear" and "what not to wear" feedback, etc. As part of the tour, shoppers are given free wardrobing, beauty consultation and other fashion tips by London's style team -- see below information.

Free and open to the public, the award-winning Westfield Style Tour at the Westfield Montgomery shopping center features two consecutive weekends featuring personalized style consultations with professional industry stylists, beauty makeovers, and insider advice on spring apparel trends from fashion icon Stacy London and her team of stylists from Style for Hire.

April 14th Stacy London Appearance - 12pm – 2pm and 3pm – 5pm

Stacy London will be personally available to share her insider knowledge, do's and don'ts... and secrets for a fashionable lifestyle with local shoppers on Saturday, April 14th. Shoppers will also have the opportunity to have their photograph taken with Stacy and receive a free signed copy of Westfield Style magazine, as well as a free mini clutch ($15 value).

Fun outing for moms & daughters, those entering or re-entering the workplace, teens, and the "wardrobe challenged." IMG, the company that produces New York's Fashion Week has brought the set to the mall where customers can receive style, beauty and wardrobe consultations by industry experts -- Tour includes a rolling Style Closet with clothing selections where residents can be "rewardrobed" (stylists* will interview and give fashion "do" and "don't" consultations based on styles, body types and other preferences)

Local residents will receive Style Tour "Fashion Fixes" by the industry experts who know fashion -- What Not to Wear's Stacy London's Group, Style for Hire. Their catch phrase: "Discover Your Inner Fashionista!"

Also includes a Beauty Bar, featuring samples and demonstrations highlighting for personalized tips for makeup and accessories.


During all four days of this showcase event, all visitors are invited to relax in the custom-designed Westfield Style Salon. Visitors also receive a free, personalized fashion consultation with a professional fashion industry stylist personally trained by Stacy London herself. These one-on-one consultations also include apparel recommendations pulled from the Westfield Style Closet – a source for the trendiest merchandise from popular Westfield Montgomery retailers such as BCBG Max Azria, White House | Black Market, The Limited, Bakers, Soma Intimates, and many more top national and international brands.

Once participants find their perfect outfit from the Westfield Style Closet, they can enjoy a free makeup consultation at the Westfield Beauty Bar, featuring samples and demonstrations highlighting “can’t-miss” looks in makeup and accessories. Armed with a completely new look and expert fashion advice, visitors are given their very own digital style assessment containing the customized recommendations for apparel and accessories they received from their personal stylist. Shoppers also receive discount cards and other special incentives to purchase items from the apparel and beauty lines they encountered during the course of their visit.


Saturday, April 14th (12-8pm)

Sunday, April 15th (12-6pm)

Saturday, April 21st (12-8pm)

Sunday, April 22nd (12-6pm).

Stacy London exclusive “meet and greet”: Saturday, April 14 (12-2pm and 3-5pm)

Westfield Montgomery
7101 Democracy Blvd.
Bethesda MD 20817


Joanna Caputi
Director, Marketing
Westfield Montgomery

Beth Gallagher
The Sky Group, Inc.